Blog Posts
Insights, updates, and ideas to help you grow.
Stop Guessing: Pinpoint Your True ICP and Warm Up Your Domain
You’ve built a bulletproof technical foundation. Now, it’s time to aim. Who are you sending these emails to? If your answer is “women, aged 25-40, who like yoga,” you’re leaving an incredible amount of money on the table. The most successful e-commerce brands don’t target demographics; they target behaviors. And before they target anyone, they earn the right to be heard.
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