Blog Posts
Insights, updates, and ideas to help you grow.
Stop Guessing: Pinpoint Your True ICP and Warm Up Your Domain
You’ve built a bulletproof technical foundation. Now, it’s time to aim. Who are you sending these emails to? If your answer is “women, aged 25-40, who like yoga,” you’re leaving an incredible amount of money on the table. The most successful e-commerce brands don’t target demographics; they target behaviors. And before they target anyone, they earn the right to be heard.
Read More
The Bulletproof Email Setup: Protect Your Domain, Land in the Inbox
You can have the most profitable campaign opportunity, the perfect audience, and the most compelling offer, but it all means nothing if your email lands in the spam folder. Deliverability isn’t a dark art; it’s a science. Big e-commerce companies protect their primary asset—their domain reputation—with a vengeance. You can too. This is the one-time technical setup that ensures your emails get seen.
Read MoreStop Guessing: The Email Marketing Metrics That Actually Drive Sales
Alright, let’s be honest. You’re sending out emails, maybe even pretty ones. But do you really know if they’re working? It’s easy to get lost in a sea of data, charts, and percentages. But what if you could focus only on the numbers that put money in your pocket? Big e-commerce brands have entire teams dedicated to this. But you have something better: AI. It’s time to stop guessing and start making data-driven decisions in just a few clicks.
Read More